In the face of early " winter" engineering machinery industry will be how to spend
Views：10740  Time：2012/11/24 12:25:23  Source: Internet

For China Construction machinery industry, this year’s winter seems to come early. The winter solstice is yet to come, " snowflake " was in on both sides of the Changjiang River, the Great Wall and.The latest sales figures for October show, excavators, bulldozers, rollers and automobile crane models such as sales continued negative growth trend. Among them, 12 major bulldozers manufacturer selling a total of 737 units, down 21.34% year-on-year; 26 major excavator manufacturers selling a total of 8922 units, down 27.75% year-on-year; 14 main automobile crane manufacturers selling a total of 1934 units, down 5.93%. Loader sales although the year rose slightly, but were still down 6.16%." Generally speaking, every quarter is engineering machinery products sales season, but in the past few months sales volume has been a continuation of the downward trend. " A personage inside course of study to the " China Daily " said joint.Has been upgraded to first in the world of Chinese construction machinery market in the two quarter of this year, an " inflection point ". From the beginning of April, including excavators, loaders, bulldozers, main engineering machinery products sales began to drop considerably. Among them, the excavator market even appeared in the history rare increases with size "double-down situation.The whole industry filled with the confused emotions. Is the golden age of cease abruptly, or crazy growth rational regression? In the face of early winter, engineering machinery industry will be how to spend?Avoid malignant competition overdraft long-term developmentChina Construction Machinery Industry Association chairman Qi Jun recently held in the " global engineering machinery industry conference " on express, at present China Construction machinery market is growing at a high speed, although may occur during some fluctuations, but the next 10 years or even longer, this rapid development momentum will not change.However, as more and more foreign enterprises and local enterprises to rise, China Construction machinery market competition turns white-hot with each passing day. In order to seize more market share, a lot of enterprises focus on the main market. In order to ensure the sales scale continued to grow, enterprises in marketing especially in the promotion and make a fuss. Especially in order to grab as the representative of the segments, since 2011, the price competition is becoming increasingly fierce, zero Shoufu, price and other means to be frequently used. Although this can drive sales growth in the short term, but in the long run, this kind of malign competition will damage and advance the long-term development of the enterprise, brings great risk, will also reduce the user access threshold, disturbed construction market order. This is the whole industry is not willing to see, and we must avoid.A serious excess capacity in urgent need of industry integrationZOOMLION chairman Zhan Chunxin believes that, although in the affordable housing construction, water conservancy construction and urbanization rate in the process of China Construction machinery industry, power and vitality, but after all, market demand has started to slow down, the whole industry is faced with outstanding issue is productivity to grow quickly. In the months and the next one or two years, the problem of excess production capacity will be very serious, will lead to increasingly fierce market competition.So how to solve the problem of excess production capacity? Zhan Chunxin thinks, should be in the entire industry resource integration, to respond to the market scale developed to rate decline. In the process of integration, inclusion and integrity for enterprises is very important, the Chinese enterprises should learn to the foreign counterparts. Like the United States of America Terex has bought 50 enterprises, 50 enterprises not only in China, but also around the world, and of course the caterpillar and Komatsu, also is the enterprise of globalization. Because of their tolerance and integrity, so they do big, do for a long time. They have already had history of a few years, even a hundred years history. Tolerance can make big business, credit can make the enterprise to do a long time. We must resolutely prevent the malignant competition, because do not standardize market behavior, not only will damage the interests of the industry, will eventually damage the interests of.Removed impetuous accelerated innovationIn recent years, Chinese construction machinery market is unusually hot, sustained growth spurt. Group Chairman Wang Min said: " China Construction Machinery Company is relying on China infrastructure expansion of national economic construction and rapid development of growing up. China Construction machinery market is a fertile soil. "However, from April this year, most of the monthly decline in construction machinery products sales. Wang Min thinks, the fall and the state economic regulation are related, it is normal. Because of Chinese construction machinery market has experienced a very unpopular, busy, busy production delivery times. In this era, enterprise product line, the presence of a low level of excess capacity, to management innovation, technological innovation, market innovation, personnel training and have ignored.Similarly, in the rational market development, as the engineering machinery manufacturing enterprises, they should remove the blundering state of mind, seize the opportunity to properly study customer needs, market demand, accelerate the technological innovation and the pace of internationalization. Next, whether for the competition in the domestic market needs, or for participating in international competition, Chinese enterprises have to completely change the past extensive development pattern, in all aspects of uncompromising attention to detail. Must be institutionalized, standardized, intensive enterprise operation; from before pursuing scale, growth type growth into a value-oriented, quality, profit as the core of development. At the same time, the Chinese enterprises must build a high quality platform for the development and efficient industrial chain system, so as to construct a new pedal to move ahead.Preparation of " cotton " the safety of winterRongsheng machinery President Yu Zheng to think, due to high-speed rail investment slowdown, real estate regulation, monetary tightening and so on, China Construction Machinery Industry after the two quarter sales slumps. Some intended to buy products customers postponed the purchase, lease financing is relatively difficult, how to safely through the "winter " to become the enterprise must face the reality.However, the relative financial crisis and debt crisis you Changba me play in the international situation, China ’s overall environment is much better. GDP lasts high speed grows, " Twelfth Five-Year Plan " period local government investment is expected to expand further, tens of millions of sets of affordable housing project construction, in addition to local government financing platforms work basically completed, these give the market again warming has provided a guarantee.The construction machinery industry, like the myriads of changes, people see things in a blur, but after the root, to a delta-sigma, collect, the last remaining is the " modified " two words: reduce, reduce waste, reduce pollution of impetuous, quality, innovation, and service. Three one domestic enterprises already sounded " character changes the world " horn, technology innovation, service innovation, management innovation is the quality of construction machinery enterprises to fight the market storm anchor.